Destination Branding for Tourism Authority
Projects overview
IP Global was invited to develop a national destination branding framework focused on wellness, heritage, and sustainable tourism. We performed a brand audit, interviewed key public-private tourism stakeholders, analysed tourism data trends, and conducted a regional benchmark. Outputs included a brand personality guide, messaging strategy, visual system guidance, and rollout plan.
- Developed destination branding model
- Conducted regional benchmarks and brand audits
- Delivered brand guide, messaging, and rollout strategy
- Integrated wellness, heritage, and sustainability focus
Final result
The strategy was adopted as the foundation for the country’s national tourism campaign. Within six months, key metrics such as social engagement, tourism investment interest, and inbound inquiries increased significantly. The branding model is now under review for replication across other economic zones.
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